About Us

Hej, welcome to SnusDirect!

For over a decade, we’ve served our 100,000-strong, 150+ country-wide customer community with Sweden’s most sought-after snus, nicotine pouches, and sweet treats. The best thing? We love every second of it.

Who are we?

We’re a friendly bunch of prilla-packing, Marabou-munching e-commerce experts who love all things snus and Sweden. Most of us work from our headquarters in Grebbestad, on our country’s wonderful west coast. But we’ve also got brilliant staff in the UK and several other areas of Europe.

At our core, we’re a family-run business. In 2010, we established SnusDirect.com together with a close friend. Seeing hours of backyard brainstorming come to life was a magical moment – and we’re blessed to have had many more that have been similar since then! From our first order, packed with nervous excitement in our front room, to the surreal last few seconds before SnusDirect.com’s .eu sister site launch six years later…it's all been a blast.

Snusdirect Infographic

What do we do?

Snusdirect Box

We’re proud to offer Sweden at your doorstep. That means, every day, we pick, pack, and deliver 1000s of high-quality goods we know and love to happy customers around the globe. Now, what’s in our warehouse? Find out below!

Traditional Swedish snus

Swedish snus

We get daily deliveries of factory-fresh snus from several of the world’s most renowned manufacturers, including Swedish Match, British American Tobacco, and Skruf. Cans upon cans tower against all four of our warehouse’s walls, making it quite the sight!

We understand that snus isn’t a one-size-fits-all product. Therefore, we stock a full selection of flavors, formats, and strengths. So, whether you pack your lip the old way with lös, prefer the practicality of portions, like something strong and sizeable, or would rather keep it slim and subtle – it doesn’t matter. We’ve got you covered.

Tobacco-free nicotine pouches

Nicotine Pouches

Global interest in tobacco-free alternatives has skyrocketed since we started, and so has the number of new and exciting products. In fact, so much so that we opened a dedicated nicotine pouch store (SnusDirect.eu) to cater to consumers who can’t buy snus in the UK and Europe.

We’re thrilled to have partnerships with some of the most innovative names in this ever-changing industry. And it’s because of this that we offer such a wide range of pouches. From BAT’s VELO to GN’s White Fox and, of course – SM’s ZYN, in every flavor and strength on the market.

Sweets & smokeless accessories

Have you ever seen a snus pillow? Yep, that’s right. Not only do we sell consumable goods, but also comfortable goods! Jokes aside, we’ve got a good mix of fun and handy accessories, like the Prismaster. Oh, and we’ve got candy, too! Find your childhood favorites, like Gott & Blandat, or discover new delicious delights.

Swedish Candy

What’s our ‘why’?

As Swedish ex-pats, we spent many years globetrotting. It was a great experience, of course – but there’d be times when we’d miss home. We knew it’d be tough to part from its stunning nature, calm culture, and smiley people. However, something we didn’t expect was that we’d miss its products so much. Not to mention that we also wouldn’t be able to find them!

So, in true Swedish style, we searched far and wide for snus. But did we find any? Nope! Over time, we found it hard to feel connected to home without its comforts. We felt like we weren’t included, in a sense. New releases, special editions, different formats…we missed out big time! And that’s why our ‘why’ is inclusivity. We want everyone to have access to what our country has to offer, no matter where they are.

What makes us different?

The smokeless industry isn’t what it once was. Before, a handful of manufacturers crafted a select few products for a very small user group (in comparison to smokers). But now, it’s not uncommon to see tens of new companies emerge in a single quarter, many of which often go on to make multiple brands a year.

All of this means there is more demand than ever before, which also means more retailers. So, why should you choose SnusDirect over the rest? Shop with us, and you can expect:

Stellar support and expert advice

Personalised and Knowledgeable

Got questions or concerns? Our dedicated customer support team is always ready to help. We’re proud to provide personalized, knowledgeable guidance to ensure you have a great experience. So, whether new to the scene or a seasoned user, you can count on us for expert advice on product selection, usage, storage, and any other smokeless queries.

Industry-leading educational content

Snusdirect Blog

Being well-informed as a consumer helps you get the most from your purchases. That’s why, over the years, we’ve curated a comprehensive library of educational content about our products. Our blog features articles and guides covering everything smokeless, from history to reviews and usage tips. We’re also constantly scaling our content operations, helping you stay up-to-date with the latest trends and advancements in the industry, all at the click of your cursor.

Competitive prices

Affordable Price

We understand the importance of affordability in keeping our products accessible to all. Therefore, we’re committed to competitive pricing. By working directly with trusted manufacturers, we help you enjoy high-quality Scandi goods without hurting your pocket.

Fast shipping

Fast Shipping

We partner with reputable, efficient couriers to shorten your Snus Day wait. This means that, depending on your chosen delivery method, you could have a slice of Sweden shipped to your doorstep in just two days.

By choosing us, you're not just choosing a retailer – you're choosing a partner in your snus journey!