April 2025

The origins of snus and nicotine pouches like ZYN lie in Sweden, more than 16,000 kilometers away from New Zealand. That hasn’t prevented Kiwis from developing a taste for these traditional Scandinavian products, but the legal landscape has been changing fast over the last few years.

The good news is that Snusdirect is very much open for business in New Zealand, and we stock various products that can be legally imported.

In this guide, we’ll run through current New Zealand legislation regarding nicotine products and how to buy some of the leading brands on the market.