Best Nicotine Pouches 2025: Our Top Picks

We all know that choosing the best nicotine pouches is subjective — one man’s trash is another man’s treasure. But will that stop most people from trying to find the absolute “best” product? Of course not.

We’ve done our best to round up a selection with something for everyone, followed by a breakdown of the elements that give a nicotine pouch the “it” factor.

What are the Best Nicotine Pouches 2025?

“Best” might be a strong word, but we’ve narrowed down a few products that every pouch fan should have on their radar.

In no particular order, let’s look at five of the crème de la crème.

1. LOOP Smooth Mint Strong

With its perfectly balanced mint flavor, super-soft portions, and 9.5 mg of nicotine, LOOP Smooth Mint is a dream for menthol lovers. It might be from Another Snus Factory, but it’s more than just another nicotine pouch.

2. Nico Whip Alpine Mint Strong Slim

NICO is one of the most exciting up-and-coming brands on the market. This nicotine pouch contains 8 mg of nicotine per pouch, which is an ideal intermediate strength. It combines menthol and eucalyptus, which makes a welcome change from the usual peppermint. Contents are dry for a balanced release.

3. 77 Cola & Vanilla Medium

While this list is quite mint-centric, there are plenty of great nicotine pouches with different flavor profiles — and 77 Cola & Vanilla demonstrates this perfectly. Cola is one of the most-loved beverages worldwide, and this pouch packs that sweet flavor into pouches for an enjoyable experience. They have 10 mg of nicotine each and are made of soft materials.

4. Ace Cool Mint Low

We had to include a low-strength option here, and Ace Cool Mint Low fits the bill here. As well as having a 4 mg per pouch option, it uses milder, sweeter spearmint. The brand is made by the Danish manufacturer Ministry of Snus, which has a reputation for premium products and listening to what customers want. This shines through in its pouches.

5. on! Mint 6

On! is something of a staple brand on Snusdirect. While other brands often chase the “next big thing,” On! keeps its range simple by offering a few classic flavors in three strength levels — 3 mg, 6 mg, and 9 mg. But On! often comes out on top as the most popular of all, combining the most-loved flavor with a moderate strength. Is this the perfect nicotine pouch?

How to Choose the Best Nic Pouches for You

Since taste is so subjective, there’s always a chance that someone reading this won’t like any of the five products highlighted above.

So for any contrarians out there, we’ve included a quick guide on finding the perfect nicotine pouch by outlining the key factors to look out for.

Flavor

We’ve already seen that mint leads the way as the top pouch flavor, and 2025 is unlikely to be the year that changes.

But mint isn’t what makes everyone tick, and there are plenty of other up-and-coming flavor profiles to look out for, including:

• Spicy
• Coffee
• Tropical fruits

Strengths

No matter how much something pleases the taste buds, it won’t quite hit the spot if it isn’t the right strength level.

Here’s what to expect:

• Low (3-6 mg per pouch): For those who still have a low nicotine tolerance. Might be too weak for experienced users.
• Regular (6-8 mg per pouch): A steady release that makes it suitable for using pouches throughout the day.
• Strong (8-12 mg per pouch): A more potent sensation for experienced users.
• Extra Strong (12 mg per pouch): The most potent of all.

Format

Most nicotine pouches are a slim format since this shape slots easily into the mouth under the upper lip. But some people like mini pouches for a truly ergonomic experience, or a bigger pouch for some extra intensity.

Moisture Content

Some people like their nicotine pouches dry for a prolonged, balanced release, while others prefer the more intense experience that moist pouches provide.

What About the Best Nicotine Pouch Brands?

Thought we were done discussing the factors that make for a great nicotine pouch? Not quite — it’s also worth thinking about the brand.

VELO nicotine pouches are the most popular in Europe, so it would be rude not to mention them here. They provide a fantastic range of flavors, from peppermint to grapes to licorice, as well as various strength levels. There’s also a tobacco-free range called VELO Zero.

Some other honorable brand mentions include:

• Lundgrens
• Helwit
• Killa
• Kelly White

How to Find the Most Popular Nicotine Pouches on Snusdirect

We update this list of the top nicotine pouches ranked every year, so all these products are fresh choices for 2025.

But for those who want an even more up-to-date reveal of Snusdirect’s top products, there’s always the option to check out our bestsellers page. This is updated frequently and displays the products most customers are buying the most.