Expert Reviews

Several years ago, Swedish Match launched a line of snus made in collaboration with UFC fighter Alexander “The Mauler” Gustafsson. That line included three products: General One White, General One Original, and Göteborgs Rapé One White. A few years later, in 2020, that line was rebranded as “One”. This is the former General One White Portion, now named simply One Vit. Other than the design, another major change came, the portion material. When we move into the review, I’ll talk about that a good bit because it’s very impressive. Now, let’s get to know this product a little better.

With the available nicotine pouch products on the market, there are a handful of them that I consider to be “high quality”: Velo, Zyn, Loop, Skruf Superwhite, and this one, Ace. Ace is a product produced by Ministry of Snus, a new-ish company based out of Denmark. They make Rite Snus, but also produce Ace Superwhite. The Ace line launched in 2019 and has risen to become one of the most popular brands out there. It is highly recognized for their high quality products! In this review, we’re checking out Ace Green Lemon Slim White. If you’ve had Ace Citrus before, it appears as though this is perhaps a replacement for that one.

The Skruf Super White line launched back in 2018, and is one that really stands out. In terms of quality, Skruf is one that produces a high quality product, and you can really tell that is true with their Super White line. There are a lot of nicotine pouch products on the market these days, but Skruf’s Super White line is one that stands out amongst the crowd. I put them on par with Lyft/Velo, for example. The line comes with a variety of flavors, and strengths. I’m a big fan of their Cassice, but this one is quite popular amongst mint lovers. Today, we’re checking out the strong version, Skruf Super White Slim Fresh Strong #3, of the Fresh line.

Gotlands Julesnus. Now, known as Jakobsson’s Glögg & Kanel (Glögg & Cinnamon). There’s just some traditions that feel right around the holidays: setting up the Christmas tree, wrapping presents, cooking a big meal, watching Die Hard, and enjoying this snus! If you’re not familiar with Glögg, it’s kind of like a spiced wine. I usually make mine with red wine (like a Cabernet), and add in cloves, cinnamon, ginger, and cardamom. If I can find it, sometimes I’ll add some star anise. My wife is Norwegian, and I know they sometimes will add aquavit to theirs (or, substitute vodka if you can’t find aquavit). It’s an interesting drink. It’s also one that feels just right when served warm at the holidays! This snus really captures that flavor.

When I first started snus back in 2009, the strongest snus you could get was “Extra Stark”, which usually was around 16-17mg/g of nicotine. This was the top mark for high nicotine snus for many years, until a new company called GN Tobacco appeared in Sweden, purchasing the old Snus AB factory and making their own snus brand. They continued Gajane’s old “Oden’s” brand, but with new flavors. When Oden’s Extreme came onto the market, it increased the ceiling for nicotine strength to 22mg/g. That would continue to rise later on down the road to 43mg/g with their Siberia line. Today, we’re checking out one of their Oden’s products: Oden’s Double Mint Extreme White Dry!

In terms of nicotine pouches available on the market today, there are a few brands that I consider to receive top marks: Velo, Zyn, Loop, Skruf Superwhite, and this one, Ace. Ace is a product made by Ministry of Snus, a relatively new company out of Denmark. They make Rite Snus, but also now Ace Superwhite. The Ace line launched in 2019 and has quickly become one of the most popular brands out there. It is widely recognized for it’s high quality products! Today, we’re checking out one of the new additions to the series, Ace X Cosmic Cool Mint. This one launched in 2021, and is unique from others on the market because it has a full sized, non-slim pouch!

GN Tobacco, the company behind Oden’s Snus and Siberia, joined the growing all white nicotine pouch category in 2019 when they released White Fox. At the time, there was a big revolution in nicotine pouches with a lot of new products launching. It was hard to assume what would be popular at the time, because every company was finding their way into this new and growing category. However, White Fox is one that rose to the top and became a fan favorite. This is a relatively newer one in the series, with a pretty intriguing flavor: Peppered Mint!

Velo, without a doubt, has top marks when it comes to nicotine pouches. There’s a lot of brands out there, but Velo has been one of the better ones available. This brand was formerly known as Lyft, but a few years ago BAT began rebranding Lyft worldwide (with a few exceptions in Sweden) into Velo. And now, new flavors are being added to the Velo line included this one: Royal Tea. This one brings an intriguing flavor to nicotine pouches, as the bergamot/tea flavor is a common flavor in Swedish Snus!

Thunder Nicotine Pouches are a new line of nicotine pouches made by Swedish Match Denmark A/S. If “Thunder” and “Denmark” are ringing some bells, that’s because Thunder used to be a brand of snus made by V2 Tobacco in Denmark. Now, the Thunder Snus has all but been relegated to the snus dustbin of history, but the brand has survived in a new line of nicotine pouches! There are six new variants in the new Thunder Nicotine Pouches line: Deep Freeze, Dark Frost, Cool Mint, Frosted, Apple Mint, and Citrus. In this review we’ll be talking about Thunder Deep Freeze!

Recently, it was revealed that BAT would be rebranding the Lyft line to Velo. However, in a surprising twist, a new lot of Lyft products recently released in Sweden: Barista Twist, Just Bloom, and Cool Air. These appear to be designed as a more premium line of nicotine pouches, as the top of the can denotes their origin: “Nicotine Pouches Crafted in Sweden”. This one, Barista Twist, has an intriguing coffee flavor that translates really well in the tobacco-free nicotine pouch format!