Nordic Spirit Discontinued by JTI: What Can You Replace it With?

The summer of 2022 marked the end of an era for Nordic Spirit, an incredibly successful nicotine pouch line by Japan Tobacco International. The abrupt discontinuation of the brand came as a shock to the tobacco-free community, especially since it first launched just three years prior, in 2019. It became a hit for its crystal white, ultra-soft, low-drip pouches with fresh, clean flavors, like mint, watermelon, and elderflower, that boasted an impressively long-lasting nicotine delivery.

With no sign of the range returning to shop's shelves and e-store's stock rooms, fans are up in arms and seeking viable replacement options. Luckily, the SnusDirect team are Nordic Spirit enthusiasts, too, and have compiled a list of the best nicotine pouches to use as alternatives through extensive taste testing, comparing nicotine effects, and judging mouthfeel. To find out what we came up with, continue reading.

The Best Nicotine Pouches to Replace Nordic Spirit: What Attributes Should They Have?

Though similar in function and design, no two nicotine pouches are the same in fine detail, meaning there will, unfortunately, never be an exact replacement for Nordic Spirit. But we can get pretty close by looking at the brand's key features to find out what we should look for in an alternative to ensure it is the closest match, which is:

• A low moisture content: Part of what made the Nordic Spirit experience unique was how long it lasted, which was for up to 60 minutes, to be exact. This steady, hour-long release of nicotine and flavor was due to the low moisture content of the pouches. So, a suitable replacement must be dry or, at the bare minimum, medium-dry.
• Soft materials: Nordic Spirit pouches were renowned for their soft, silky-smooth materials that were gentle against the gums. So, if you used them frequently or as daily drivers, what you choose to use in place of them should be of similar softness, as it can take time for your gums to adjust to a coarser material.
• A Slim or Mini format: All the pouches in JTI's bestselling range were either slim or mini format and discreet under the lip, meaning you could use them anytime and anywhere, without others noticing. Large portions, like White Fox Full Charge, are too big to provide this benefit, making them less suitable as a replacement.

A Complete Replacement: Three Alternative Nicotine Pouch Brands to Try

Since you can no longer buy Nordic Spirit nicotine pouches online, which brands offer a comparable experience? Below are three alternative brands to try that fulfill our similarity criteria:

• ZYN Nicotine Pouches: This brand is hugely popular worldwide and has a selection of Mini Dry products similar to Nordic Spirit's in many ways. They are ultra-compact and offer an even more discreet fit, a slightly lower moisture level, and a nicotine and flavor duration equally long, if not longer. The mini ZYN strengths range from 1.5 to 9 mg/pouch, so they start lower than Nordic Spirit's but go just as high. There are stronger products by this brand but offered in a slim, more moist format.
• On! Nicotine Pouches: Like Nordic Spirit, On! pouches are owned by a big tobacco company - Altria. They are like the Mini Dry ZYN pouches and, therefore, a good alternative. In terms of format, they are mini, dry, and made of soft materials, offering a discreet, comfortable fit and lengthy release with minimal drip. The On! strengths are 3, 6, and 9 mg/pouch, which match those previously offered by Nordic Spirit. There is a comparison between zyn vs on if these two brands have caught your attention, to help pick the one for you.
• Zone X Nicotine Pouches: This brand is perhaps the least similar to Nordic Spirit of the three but still worth a try, especially if you are open to a slightly different experience. The pouches are slim and, rather than fully dry, moderately moist, enabling the best balance between release speed and duration. There are similar flavors to those you may have enjoyed in JTI's range, such as mint and berry, and comparable strengths of 8, 9, or 10 mg/pouch. If you’re feeling particularly adventurous, try Zone X Hot Beat with its spicy tones.

Replacements for Individual Nordic Spirit Products

If replacing Nordic Spirit with an entirely different brand is not what you need, and you are just looking for a replacement for a particular product, you may find this section useful. If not, scroll through the best-selling products - there’s a reason why they sell so well.

This table is split up into flavors, so scroll until you find your favorite to discover an alternative to try.

Mint		Consider trying
Nordic Spirit Mint Strong		ZYN Cool Mint Super Strong		This product delivers a nicotine kick that is as strong and long-lasting, coupled with a freezing-cool, fresh mint kick that you will find familiar. The pouches are mini format and have a low moisture content for a discreet, low-drip experience.
Nordic Spirit Spearmint Intense		On! Spearmint 3		To keep enjoying fresh, sweet, and smooth spearmint in a similar format, consider checking out this popular On! pouch. It offers a well-balanced, long-lasting minty taste and a satisfying nicotine kick, slightly lower than Nordic Spirit's product in strength, at 3 mg/pouch.
Fruit		Consider trying
Nordic Spirit Elderflower Strong		VELO Elderflower Spritz		Elderflower products are far less abundant than those with mint or other fruity flavors, meaning there are limited replacement options. This delicious VELO pouch is much moister and delivers nicotine faster, so it is not an exact match in format. However, it will fill the gap left in your rotation in terms of flavor with its fresh and natural elderflower tones and sour lime kick.
Nordic Spirit Watermelon		Swave Daiquiri		Melon, like elderflower, is also a relatively unseen flavor on the market. But luckily, this product in the Swave range will satisfy your craving for it. It offers a bright and luscious melon flavor with hints of sweet pear delivered by slim, moderately moist pouches containing 11.2 mg of nicotine.
Coffee		Consider trying
Nordic Spirit Mocha		On! Coffee 6		There are several coffee-flavored pouches out, but few come as close to what was once sold by Nordic Spirit as this these. They are slim and have a delightfully smooth, freshly roasted coffee flavor with a sweet and creamy finish.