VELO Ice Cool Mint Slim Strong - Expert Review

To preface this review, this is Lyft Ice Cool rebranded as Velo Ice Cool. The Lyft nicotine pouches line launched in 2018, but over the past year BAT has gradually been transitioning Lyft to Velo. If you liked Lyft, you’ll enjoy Velo, because it's the same product line, but with a new name. Don’t let the new name fool you, nothing else has changed, and the same high quality you experienced with Lyft, you’ll also enjoy with Velo. In this review, we’ll talk about Velo Ice Cool. This one originally launched as Lyft Ice Cool in 2018, and is one of the most popular members of the Lyft/Velo family!

Product Specifics:

Can Weight: 14.7 grams

Portion Format: Slim All White Portion

Portion Count: 21 portions

Portion Weight: 0.7 gram each

Nicotine (Total mg/g): 14.28mg/g

Nicotine %: 1.428%

Nicotine (mg/Portion): 10mg/portion

Wrap-Up & Recommendation:

While the name Velo may be new to some, it’s the same product as you’d get with Lyft. If you enjoyed Lyft, you’ll find the same high quality with the Velo nicotine pouch lineup. If you enjoyed Lyft Ice Cool, you’ll equally enjoy Velo Ice Cool. This is a mint lovers product, delivering a high quality, fresh taste of mint in a premium product. It has a little extra nicotine than regular, but it’s not too over the top, which makes this an approachable product for those looking to pursue the all-white, tobacco-free nicotine pouch category.

Snubie’s Opinion:

This is a pretty popular product. I’m more partial to the regular Lyft/Velo Mint, because I enjoy the sweeter taste and lower nicotine strength. I think people who want something with just a little extra nicotine to go with the fresh mint flavor will enjoy this one. I know quite a few people who consider this one a favorite. But in my book, at the end of the day, I prefer the lower strength variant in the Lyft/Velo family, for strength and flavor. While this one may not be for me, it’s still a solid nicotine pouch, and one of the higher quality ones available.