The G.4 series presents a range of future-proof snus. Not to be mistaken for a nicotine pouch, G.4 products are truly all-white, but still contain tobacco, without any tobacco taste. ‘Format All-White’ was born because of consumer demands for a whiter snus, made possible by clever use of special fibers and a low quantity of tobacco. The result? An all-white snus that gives users the same enjoyment and quality as any other Swedish Match white snus in terms of consistency, minimal drip, nicotine release, and lip fit optimization. All G.4 snus products are of slim format and are offered in strengths of normal, extra strong, and super strong, ranging from 12mg-22mg/g.
Reasons to Love G.4 Snus
We do not need a reason to love G.4 snus because, well, we just love it! However, if you need some convincing before dropping a can or roll in your order basket, look no further than the following list!
- All-White, so no Staining - Swedish Match advertise G.4 snus as “Redefining White”,in the sense that it is white before, during, and after it is used. Despite containing tobacco, you will experience zero discoloration of the teeth, lips, or mouth like that observed in users of original snus portions with dark tobacco.
- Alternative Flavor Focus - Even though G.4 snus contains tobacco, you will not taste a single hint of it. This means that the focus is on exciting and bold flavors including apple, dark berries, and eucalyptus.
- Remarkable Portion Format - The G.4 snus range offers only a slim portion format. Whilst this may seem that Swedish Match have limited choice, the slim format is excellent. Excellent in terms of softness, comfort, slim in width but long in length for optimized lip fit, and low in drip, without losing satisfying nicotine and flavor release.
- Advanced Can Feature - G.4 snus portions are encased in a state-of-the-art can, featuring tear-off packaging that Swedish Match states to make “6 times tighter” than their regular cans. As a result of this feature, the consistency and flavor of each portion is retained for much longer before the can is opened. This is perfect if you like to buy lots of snus at once!
Who Makes G.4 Snus?
You may have noticed the name Swedish Match many times by now! This is because Swedish Match developed and manufacture G.4 snus. Swedish Match are an international company that manufacture many other snus brands and other smokeless tobacco products. Swedish Match’s headquarters are in Stockholm, Sweden, the country in which snus originated from and has deep historical and cultural roots. These guys know what they are doing!
Why Could G.4 be the Future of Snus?
Although we could all just take Swedish Match’s word for G.4 snus being a big step in the development of the future of snus, it is interesting to consider why they may have made this statement.
- EPOK Snus Took a Step Down - It is important to note that Swedish Match, despite putting out a patent request for G.4, were not the pioneers of the all-white snus. The first in the door were Winnington AB, with what was called EPOK snus at the time, the first all-white snus, now sold as VELO Nicotine pouches. With EPOK snus out of the game except for in Norway, Swedish Match, the #1 in market position for snus in Scandinavia, take the lead in the all-white snus department. Swedish Match’s status, innovative team, marketing, and large following mean that all-white snus has a great chance of taking off big time, securing G.4’s position as the future of snus.
- One Small Step for Swedish Match, One Giant Leap for Snus! - Swedish Match is no stranger to innovation and the development of new products. Swedish Match’s General loose snus was the icon of the late 1800’s, the 1980’s saw the release of General portion snus, G.3 snus with new Slim and Super-Slim formats in 2014, and now G.4 snus. It is difficult to imagine how much more there is to change for snus from G.4!
Who is G.4 Snus for?
With so much talk about the future of snus, it may seem that G.4 snus is aimed at the less traditional, contemporary, or younger snuser. However, this does not have to be the case! No snus is reserved for just one category of consumer. Despite the G.4 snus range offering wacky flavors and can designs far from those of other Swedish Match snus brands such as Ettan Snus, Grov Snus, and Kaliber snus, G.4 can serve as a great alternative to traditional snus, allow for variation in your daily snus and smokeless tobacco use, and be a new experience!
- Those Who Want to Use Less Tobacco - G.4 contains only a small amount of tobacco. Less tobacco in a snus means less tobacco flavor, so if you are not a fan of the classic tobacco flavor, or fancy a break from it, G.4 snus is a great product for you!
- The Discreet User - All of the products in the G.4 snus range are of a slim format that is optimized for a comfortable fit under the lip, making for easy concealment of use, with no noticeable lip bulge.
- The Strong User - G.4 snus is offered in nicotine strengths of 12mg-22mg/g. If you are familiar with nicotine strengths, you will see that G.4 products are strong! Perfect for the user that seeks an extra nicotine kick.
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