General One Original

For General fans this snus is both delightfully familiar yet extraordinarily different at the same time. Sure, there are elements of General's most beloved flavours such as bergamot, spicy pepper and a full tobacco taste but the General One Original Portion has more of everything. The bergamot is fresher, the spicy pepper has more character and the tobacco has a darker profile with a richer flavour that gets you longing for more.

The portion material is unbelievably soft and plump under the lip with a great amount of moisture to them as to release flavour and nicotine effectively. General never disappoints!

Swedish Match are always excited about the future, and curious about it too. They have eyes and ears directed at the world to notice even the slightest change in demand. In the case of General One, the famous MMA fighter and snus lover Alexander Gustafsson praised Swedish Match for their General selection, but wished for a snus with stronger taste, fuller portions and with softer tobacco. Before he knew it, the ideas were bubbling inside the team at Swedish Match and months later this series was born in collaboration with Alexander Gustafsson.