ONE Orange

ONE Orange is the product of a combination of the much-loved traditional aspects of the legendary Göteborgs Rapé and the novel ideas of Swedish Match, which offers a remarkable snus experience. It has a light, slightly sour tobacco base giving it a bright flavor reminiscent of Rapé but with an extra layer of complexity, including notes of hibiscus, sea buckthorn, citrus, and tea. This snus has a strong nicotine content of 13 mg/portion, delivered steadily over 45 minutes to an hour.

The white portions of this product are what many users consider perfect. They boast a large format, filled with a generous 1 gram of tobacco and a clever combination of a dry surface with moist contents for a long-lasting, low-drip release. The most well-liked feature is the portion material, which is paper-thin and luxuriously smooth, allowing you to get closer to the tobacco and taste its more subtle notes. 

This product joined the ONE line in 2022, some five years after the brand's launch. It was developed by Swedish Match to offer consumers a taste of Swedish snus without breaking the bank. But, despite its pocket-friendly price tag, many users see it as no less premium than the more expensive brands, like General and Ettan.