Another All-White Venture for BAT: Taking the Tobacco Out of Lundgrens
Lundgrens nicotine pouches are manufactured by the world-famous British American Tobacco, headquartered in London, England. Despite being a company known for its cigarettes, like Lucky Strike, BAT is also a successful snus and modern oral product manufacturer responsible for some of the most popular brands on the market, including Lundgrens snus, LYFT, and VELO nicotine pouches.
After the BAT team saw the success of its snus and nicotine pouch lines, it decided to make a tobacco-free version of its major snus brand in 2022. Although controversial, creating all-white versions of snus brands is not uncommon. Swedish Match did this with the release of General XR tobacco-free and Thunder nicotine pouches. BAT kept the essence of Lundgrens snus in its tobacco-free counterpart, which offers a premium look and feel, complex, well-thought-out flavors, and a regular-sized format.
Lundgrens Nicotine Pouch Flavors and Strengths
Much like the snus, Lundgrens pouches have a refined, delicate, and complex taste - three characteristics not often associated with nicotine pouch flavors. But, since BAT opted to target users who want a premium pouch, the flavor profiles had to fit the bill. Some of the most popular include:
- Lundgrens Äng: Sharp, tangy meadow berries and earthy herbal notes. A delightfully natural, outdoorsy taste that is mellow enough to enjoy all day without burnout.
- Lundgrens Rimfrost: A fusion of garden mint, eucalyptus, and menthol. This cooling trio of flavors provides an uplifting, refreshing, and clean taste experience with just the right level of sweetness to keep things balanced.
- Lundgrens Dunge: Fresh wild berries with a touch of herbs. The perfect flavor for a good mix of sharpness and natural sweetness.
As for strengths, this brand offers nicotine contents of 8 - 15 mg/pouch, catering to those who enjoy products at the regular and strong level. The pouches come pre-moistened and have the optimal pH level for a rapid release of nicotine, meaning that despite their relatively low mg/pouch values, they deliver a powerful kick.
Other Features: Full-Sized Formats and Flexible Catchlids
There is no doubt that slim pouches are the most popular, which is primarily due to their ability to be used discreetly. But, more users are becoming happy to trade discretion for the benefits of a full-sized format, namely more comfort, a better mouthfeel, and an increased surface area for nicotine and flavor transfer. BAT noticed the demand for regular-sized products and developed Lundgrens with this format - so you can expect the benefits listed in the prior sentence from these plump, 0.8-gram pouches. Few other brands have launched products with formats other than slim or mini, except for Skruf, with Super White Fresh Max #6, and White Fox, with Full-Charge.
Another unique feature implemented in this brand is its flexible catch lids. Rather than using the standard brittle plastic seen in the bases of most other cans, BAT opted for a more supple, rubber-like material. As a result, you can store more of your used pouches in the can and make fewer trips to the bin.
Lundgrens Nicotine Pouches vs Lundgrens Snus
Nicotine pouches vs snus is a vast topic but also one that is beneficial to learn to discover the products that are best suited to your needs. The main way these two products differ is the presence or absence of tobacco, which affects the flavors, aromas, and nicotine effect. Lundgrens pouches do not contain tobacco, so they taste cleaner than the traditional portions, which have a more earthy, richer, and robust taste. They also smell fresher and have less of a potent aroma overall. Moreover, their higher pH, coupled with damper surfaces and contents, makes them release nicotine faster and with more impact than the snus version.
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