The same ONE Snus but with more: What’s changed?
ONE snus hasn’t always looked and felt this good. The Swedish snus brand was rebranded in 2020, and ONE evolved into the product and brand it is today. But what changed?
- The pouches are bigger.
- Thinner portion material.
- An increased nicotine content.
As you can tell, the new ONE snus contains an experience that is more immersive and intense because there is more content in each snus, and each is made from a thinner material. Not many brands of snus use the same plush material. So add the new ONE snus to your rotation if you want that mesmerizing mouthfeel with the same classic tasting experience.
One Snus: A larger, more traditional-sized snus
ONE Snus has made its portions slightly larger since its rebranding in 2020. Each comes in a plump original-sized pouch that weighs 1 gram. With this larger-sized portioned snus, the experience will be far more immersive and will provide the full-lip feel so many traditional snusers love. Moreover, due to more contents being present in each prilla, more flavor and nicotine will be released at once, intensifying the overall experience.
One Snus: white and original pouches
The majority of the tasting experiences come in white portions, but if you prefer more moist snus, one flavor comes in an original format.
ONE Svart - has a similar experience to General, with notes of bergamot, citrus, tea, and leather. More importantly, it comes in an original format, not white.
Whereas all the other ONE snus come in a more modern white portion, meaning the surface of each is dryer. The parched nature of the material ensures less drip and a longer-lasting experience that many users prefer.
The ONE Snus flavor range
Luckily, multiple tasting experiences are available in the ONE Snus range, meaning at least one product will take your fancy. Swedish Match knows that more variation enables a wider market to enjoy the product, allowing more snusers to see what ONE Snus offers. Some of the tasting experiences are detailed below:
- ONE Blå - is inspired by Göteborgs Rapé, with more robust notes of lavender, citrus, juniper, and wood.
- ONE Röd - translated to red, has a distinct taste of wild red berries and is accompanied by a light tobacco character.
- ONE Lila - has a traditional and complex flavor profile with a spicy tobacco character and notes of violet, salmiak, and licorice.
Each is named after a color, representing a flavor - a simple yet effective idea. With an exquisite tobacco flavor in each, these portions make a fantastic addition to any user's rotation.
Is ONE a strong snus?
ONE Snus is a strong snus. The thinner portion material allows for a quicker release of nicotine and flavor, increasing the potency of the experience. Moreover, each snus contains 11.5 to 13 mg of nicotine. The white pouches contain 13 mg each, and the original portions have 11.5 mg each. In turn, ONE Snus is for a more intermediate and experienced user looking for an invigorating experience.
A clean and color-coordinated design
Each flavor has a different colored can, inferring which flavor you have. With many colors, from blue to red, ONE Snus will improve your rotation, both on the eye and the palate. The cans themselves are simplistic, making them not too heavy on the eye, translated into the pouch and the experience you will receive - light but invigorating, and tasty but not too intense.
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