What Caused The Immense International Popularity of Skruf snus?
Skruf is a hugely successful brand that has gained the trust, loyalty, and upper lips of many snusers around the globe. Although the company’s roots lie in a small town in Sweden, or more specifically, an old dairy factory, it did not take long for their products to be recognised and appreciated by other snus consuming countries like the US. This is an astonishing achievement considering that Skruf Snus AB only emerged in 2002 and began manufacturing in 2003, which compared to most other big Swedish brands, is very recent.
So, exactly how did the two snus loving friends and budding entrepreneurs, Jonas Engwall and Adam Gillberg, turn their dairy factory dream into a global snus phenomenon that would sell 50 million cans one year?
Well, Skruf decided to break the mold by scrapping the time-hallowed belief that great Swedish snus has to be ‘traditional’ in every aspect. Needless to say, as a Swedish duo and company, Skruf wanted to keep some heritage in their products, so high-quality tobacco and bergamot were a must. However, they developed ultra-modern and sleek can designs that were atypical at the time and very different in style compared to the giants like Göteborgs Rapé. Skruf also saw the potential for the addition of rose oil in each portion or pinch of loose to be a game-changer, and it was!
By switching things up slightly, developing interesting flavors, and producing higher strength snus, without tampering with the basic properties of Swedish snus, Skruf became a major contender in the market. This was because Skruf offered all snusers (even the most orthodox) a refreshing and new outlook on traditional snus that was a glimpse into the future.
Who Uses Skruf Snus and Why?
The simple answer to who uses Skruf is millions of snus enthusiasts around the globe! Skruf is the second-largest manufacturer of snus in Sweden and sells 10 million cans a year in Scandinavia alone. These statistics indicate that their products do indeed have mass appeal, but exactly which type of snuser would drop Skruf in their order basket and why?
- The Traditional Snuser - Yes, Skruf does challenge traditional snus norms, we do not take that back! However, Skruf does make products that appeal to those who prefer no-frills snus. For example, loose snus, which is the oldest form of snus yet Skruf still manufactures it! Of course, Skruf’s traditional products are made with their twist, but this does not make smokeless old-timers shy away from them.
- The High Tolerance Snuser - Users who need an extra nicotine kick often seek out Skruf snus for a helping hand. Their maximum nicotine content is no competition for Siberia, the strongest snus out there, however, Skruf does offer Ultra Strong snus. At 26mg/g, Skruf’s ultra-strong snus is a substantial 8 milligrams more potent than extra strong!
- The Flavor Curious Snuser - Gone are the days where only tobacco-centric snus is favored, as snus with an interesting flavor is now a growing trend. Skruf accommodates those who are experimental when it comes to taste with their unique and special flavors like cranberry and licorice.
Are There Any Other Variations Of Skruf?
Many brands release different takes on their main product line. A great example of this is General snus with their G.3 Snus and G.4 Snus, meaning generations 3 & 4, which feature alternative flavors, formats, and strengths. If you are a ‘variety is the spice of life’ sort of snuser, you will be pleased to know that the Skruf family has some other relatives! These are:
- Skruf Nyans - A unique trio of snus inspired by the three elements of the earth. The uplifting properties of water, air, and fire are conveyed by using the flavors of violet and licorice, berries and herbs, and salted caramel, wrapped in soft white portions for low drip and longevity of flavor and nicotine release.
- Skruf PWR - As indicated by the name, this two product release brings power. Nicotine power that is, and lots of it at 18mg/g, in both white and original portion formats. Flavor wise, Skruf kept things simple, with rich, dark tobacco, and their signature addition of rose oil and bergamot.
Is Skruf Snus Worth Trying?
Some products that should be tried sooner than others, Skruf snus being one of them. Many other snusers agree with this too, which we know as Skruf is featured in our top 10 best selling snus list. Each can is made with passion and thought, which is shown in the quality and experience.
The nicotine delivery is clean and controlled, even at higher strengths, for a satisfying moment of pleasure that you will want to revisit time after time.
The flavors are balanced and pure, so that every nuance of flavor is easily noticed and able to be savored.
The company pays respect and homage to nature, with the tobacco used in some products being ecologically grown.
In English 
