Tre Ankare

A Taste Of Excellence

Tre Ankare snus is popular among people who like an earthy taste, with tobacco notes forming the signature taste profile.

As a premium brand, Tre Ankare prides itself on creating highly natural products, and uses no artificial flavors or sweeteners. Some people have the misconception that the smoky taste comes from smoking tobacco during manufacturing, but it’s actually due to the use of smoke aromas.

Another differentiator of the brand is the combination of a dry surface with fairly moist contents (53.4%). This means the portions only become moist when you place them under the lips, which provides a gradual release of flavor and nicotine.

Tre Ankare White

Tre Ankare products are exclusively available as white portions.

One product in Tre Ankare White range, Tre Ankare White Portion, uses hints of cedar and dry herbs for a classic Swedish snus flavor, along with aromas of pepper and citrus. It comes in a large format, offering a stronger and more long-lasting effect than smaller sizes, and has a nicotine concentration of 8 mg/g, or 7 mg per portion.

White vs Original Portion

White portion snus is dryer than original portions since moisture is retained during the manufacturing process.

Here’s a breakdown of how the two types of snus differ:

But don’t let the name mislead you. While white portions typically have a lighter color than original portions, Tre Ankare White bags have a brown (not white) appearance due their traditional formulation with plenty of tobacco — this creates a dark, rich, flavor.

A Swedish Match Brand

Tre Ankare is a brand from Swedish Match, one of the world’s leading and longest-running manufacturers of snus and nicotine pouches.

As well as producing Tre Ankare, Swedish Match makes other popular brands, including Zyn nicotine pouches and Göteborgs Prima Fint snus.

Swedish Match is committed to high-quality products  — although it keeps its exact ingredients a secret, the company only uses food additives approved by the Swedish National Food Administration. It has also formulated its own GOTHIATEK® quality standards to produce snus, which involves a commitment to:

• Raw materials
• Hygienic manufacturing processes
• Relevant legislation

The manufacturer has also continued to lead the way in developing innovative new approaches to offer a better portion experience.

Portioned Snus: A Revolutionary Innovation

Tre Ankare is more than just snus — it’s a chunk of history. The brand holds the distinction of being a trailblazer of the modern portion format that most people now regard as standard for snus, while still holding onto the traditional flavor so many love.

Prior to Tre Ankare’s launch in 1977, snus was only available in loose form, with a previous attempt that used plastic bags as pouches failing a few years before. The launch of Tre Ankare was a breakthrough.

Although initially considered a fad, the innovation rose in popularity after consumers realized that portion snus gave them an alternative to the loose variety, which can cause mess and is therefore impractical for certain situations. Portions were a more convenient solution and easier to use in public.

These days, portion snus is far more popular than loose snus, and it also comes in various forms. From maxi to mini portions, lighter to weaker formulations, there’s something for everyone!

Looking To The Future

Today, Tre Ankare remains a popular brand with a loyal customer base. Its modern-day products remain true to the company’s original flavor, although the portion format provides a modern twist for more convenience.

If you’re looking for a name that has stood the test of time while adapting to consumers’ needs, Tre Ankare is a fantastic choice.