VILD Nicotine Pouches

Mint, mint, and more mint

Manufacturers Nordic Brands AB have opted to focus their attention on mint as their number one flavor category, which is no surprise given that it is the most popular ingredient on the market. Different nicotine levels are associated with each of the mint products, and these include:

• 5.6mg/pouch - The VILD Bris, which translates in English to ‘Wild Breeze’, is the gentlest mint product in the range. At 8mg/g, it is likely to suit those of an intermediate persuasion, or people wanting to take a step down in their nicotine intake
• 8mg/pouch - This double mint flavor with 12mg/g of nicotine is likened to a winter morning in the woods. The VILD Kuling, or ‘Wild Gale’, gives a frosty sensation under the lip, as well as an intense sensation from the sachet
• 11mg/pouch - The nicotine content of 16mg/g makes up the triple mint taste of the VILD Storm. The intensity of this pouch needs no translation, with the most experienced users best left to this one; the strongest in the line

A Jägermeister inspired nicotine pouch

This most unusual flavor offers a bittersweet taste for users who enjoy the alcoholic beverage. It tastes like wild herbs, with licorice root, star anise, and dried herbs contained within this nicotine pouch. The VILD Jaeger is a fairly strong sachet because of its 8mg/pouch of nicotine, making it best aligned with users who have a better handling of the chemical.

What are the other key characteristics of VILD nicotine pouches?

VILD nicotine pouches from Lidköping-based Nordic Brands AB in Sweden are largely mint-based, with different nicotine strengths, as we have already ascertained. Other facets to be aware of are:

• Moisture content - These nicotine pouches are moist, so flavor and nicotine are transferred quickly to the user, intensifying the sensation one feels
• Slim sachets - These pouches fit perfectly between the top lip and gum, giving discreet and comfortable usage that will suit all users because of their ergonomic design
• Quantity - There are 20 pouches in each can, giving its audience a generous number of sachets with every purchase

Rooted in nature

The font of VILD nicotine pouches on its packaging looks like tree roots or wood, which gives a clever and clear indication of what people can expect. VILD is also the Swedish spelling of the word ‘wild’, highlighting the intense nature of the product, as well as its Scandinavian heritage.

The orange color is said to originate from what hunters would wear in the forest, allowing them to see each other clearly so that they didn’t accidentally shoot each other.

As with a lot of products in this market such as nicotine pouches and snus, the natural aroma is very important to the overall experience. This is why Nordic Brands AB has invested so much time and energy into ensuring that the smell of their products is as fulfilling as the taste.