The Manufacturer: Skruf Snus AB’s Second Venture Into the All-White World
The ZoneX brand is manufactured by the Swedish company Skruf Snus AB, founded by two passionate snusers Jonas Engwall and Adam Gillberg in 2002. The company started from the bottom in an old dairy factory in a small town called Skruv, before rising to global success. Their first products were traditional Skruf snus with rose oil, and some years later, the Swedish company took a shot at the all-white market for the first time with Skruf Super White.
Both their traditional and tobacco-free lines are a huge hit and are crowned as some of the most popular snus products. After their initial tobacco-free release, the sector continued to grow rapidly, so the company decided to launch a second range in 2021, called ZoneX.
Made By a Team With Decades of Experience: What to Expect?
Few other companies that manufacture nicotine pouches have had as much experience in the smokeless industry as Skruf Snus AB, so it is safe to assume that their products will be above and beyond that of other, less established manufacturers. This is true, there are certain features that you can expect to see in ZoneX that you will not see in all other brands. Two of these are:
Super-Soft Pouch Material: There is nothing worse than a rough, sharp pouch that irritates your gums and makes the experience unpleasant. This is something that is often seen in the products of newer companies. However, the material that is used in ZoneX is exceptionally soft and engineered for pillow-like comfort under the lip.
The Perfect Moisture Level: The moisture content of a pouch is essential to get right as it can affect many important elements of the experience. A nicopod that is too dry will taste bland, give off a weak buzz, and feel like cardboard in the mouth. On the other hand, too much dampness can cause a very quick release of flavor and nicotine for a strong, unpleasant buzz and taste that is short lived, and results in excessive dripping. To combat these issues, the manufacturers decided to strike a balance between moist and dry and make their pouches a bit of both. This creates a perfect moisture level that enables a controlled, sustained release of nicotine and flavor, with a great mouthfeel, and little drip.
There are numerous brands to choose from and more are emerging, which means that the quality of them can vary. If you are uncertain as to what brands are trustworthy when it comes to quality products, a good place to start is by looking at the manufacturer. Brands that are made by companies with many years of experience, like ZoneX, are often of a much higher standard and are made in line with strict quality guidelines. Other brands made by accomplished manufacturers include Swave nicopods by Gotlandssnus, and Swedish Match’s VOLT nicotine pouches.
A Clear Focus on Freshness: Why is Mint Always Used?
If you are familiar with Skruf Super White, you will know that all of the products feature the distinct taste of mint. With ZoneX nicotine pouches, not much has changed! The range is centered around freshness by the addition of menthol and/or mint in all of the products, regardless of whether mint is the core flavor. Even the blackcurrant ZoneX Berry Fresh flavor is infused with mint!
Adding this invigorating flavor is for more than just fresh breath and a minty taste though, as it adds to the experience. Mint and menthol help to make the nicotine pouch sensation complete by adding a cooling effect under the user's lip. Also, these flavors affect strength as they provide an intense burn and icy blast that excite your senses alongside the nicotine rush.
Are ZoneX Nicotine Pouches Strong?
There are indeed ZoneX pouches in the strong category, with 14mg/g of nicotine. But for the most part, this brand plays it safe when it comes to strength and does not make it the most important feature. The medium strength products are dosed with 7mg/g, which is relatively gentle. What helps to make sure that their products still deliver a pleasurable buzz is the part dry, part moist format, and minty, menthol undertones as mentioned earlier.
By focusing on the other essential features, Skruf Snus AB developed this line so that it did not require sky-high mg/g and mg/pouch values to please consumers. Trust us, these pouches do not lack in the satisfaction department!
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