The Nicopod Debut of the Globally Popular Skruf Snus AB
Skruf Super White is manufactured by Skruf Snus AB, a Swedish company that was formed in 2002 by two the snuspreneurs Jonas Engwall and Adam Gillberg. From their humble origins in an old dairy factory in a small town called Skruv, the pair have risen to mind-blowing international success.
To keep up with market trends, the company developed tobacco-free alternatives to their main range which happens to have sold 50 million cans in one year. The challenge was launching products that would not only stand up to their highly sought-after traditional Skruf snus collection, but also products that still deliver the same solid nicotine hit, well balanced flavors, and comfort throughout the entire duration of use.
Luckily, the company’s efforts paid off, and Skruf Super White soon became the go-to choice for many nicotine pouch users. This was made possible by the clever use of plant fibres, nature-inspired flavors, and clean, high-purity nicotine, all wrapped in an exceptionally soft, fleece-like pouch material. The result was pouches with everything to like, and nothing to be put off by. Highly efficient nicotine and flavor release, in comfort, and a can that is show-off worthy!
The Skruf Flavor Range - A Breath of Fresh Air
With a modest selection of six flavors, this product line keeps things simple. In an industry that is saturated with crazy flavors like jalepeño & lime and even cactus! Skruf Superwhite is a breath of fresh air, literally and figuratively. Some of the most popular Skruf nicotine pouch flavors include:
- Fresh - Just as the name indicates, this flavor is fresh. Icy peppermint is at the core of each Fresh pouch, which makes for a cooling sensation under the lip and an enhanced nicotine experience.
- Cassice - No, this is not a ‘cassis’ typo, but it is close! Cassice is a mouthwatering combination of blackcurrant and mint. Still wondering about the name? Cass refers to blackcurrant, and ice refers to mint.
- Nordic - Scandinavian and Nordic people rejoice! However, enjoyment of this pouch is not just restricted to these countries. Nordic is a fusion of licorice and mint, for a salty and refreshing kick.
A Look at The ‘Skruf Strength Scale’
The Skruf Scale of Power, or let’s call it the SSS for short, is the brand’s own strength gauge that refers to the nicotine hit to be expected from each pouch. The SSS ranges from #2 to #5, and whilst there are no specific nicotine values to indicate what these numbers mean, as luck would have it, we hold the knowledge!
Pouches with a #2 are considered regular strength and the nicotine content is 6mg/pouch. At this strength, you can expect a mild buzz that is great as a daily driver, or a good entry point if you are new to smokeless products.
The #3 pods are classed as strong at 10mg/pouch. The effect of such nicotine content, depending on your experience, is likely to be a present feeling of stimulation. These pouches are best suited to moments in which you need a little extra kick!
Skruf products tagged with #4 are extra strong with 11mg/pouch of nicotine. This category speaks for itself and is reserved for well-versed users. #4 will feel intense and is perfect for that post-meal satisfaction, or morning coffee pairing.
Finally, #5, the ultra strong category at a potent 16mg/pouch nicotine concentration. Only one product, Skruf Superwhite no.55 Fresh Mint Ultra Strong, made the cut to feature as ultra strength. Unsurprisingly, this is one of our strongest nicotine pouches!
A Crowded All White Market: What Separates Skruf From The Rest?
The number of tobacco-free snus manufacturers is continually growing, as is the number of people consuming these products. So, with this known, and there being so much choice and competition, what makes this brand stand out from the smokeless crowd?
Years Active and Expertise
Unlike many other popular brands, such as LOOP nicotine pouches, Skruf has been in the game for some time. Having manufactured smokeless products since before nicopods were a craze, Skruf has learnt a thing or two about what makes a quality product.
Variations Of The Same Flavor
The brand is unique in the sense that for one flavor, they offer four strengths and two format options! This is something that is mostly unseen in other nicotine pouch brands. Two strength options are the norm, but of course, Skruf doubles this, which contributes to their mass appeal.
Ultimately, Skruf Super White is different to other nicopod brands not by trying to implement new features, flavors, and crazy high strengths, but by simply sticking to what they know works! Quality ingredients, choice of functional formats, strengths for all users, and refreshing flavors. Don’t fix it if it ain’t broke!
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