This guide outlines the top ZYN alternatives to give other nicotine pouches the chance to shine, including the likes of Nico, Helwit, and On!

Best ZYN Alternatives

For most people, the biggest factor in whether or not a nicotine pouch hits right is its flavor, so we’ve ordered our recommended ZYN alternatives by their taste profile.

However, we’ve also considered other factors, such as:

• Nicotine contents per pouch. ZYN pouches contain between 1.5 mg and 11 mg per pouch.
• Moisture level. European ZYN pouches are dry, so other pouches with dry contents make the most natural substitutes.
• Size or format of the pouches. ZYN offers a mixture of mini and slim pouches rather than larger, full-bodied sizes.

Mint-Flavored Alternatives

Mint is the OG of nicotine pouch flavors, so it’s the natural place to kickstart this article.

Nico Whip Alpine Mint Strong Slim pouches are dry, mint-flavored, and contain 8 mg each, meaning they share similarities with ZYN in the three key areas. They’re an ideal option for intermediate users.

For those who want something more potent, there’s also Nico Lash Glacier X Mint Ultra Strong Slim. True to the name, the pouches boast 12 mg of nicotine each. Unlike the fresh eucalyptus flavor of Whip Alpine, Lash Glacier has a sharper peppermint taste.

Helwit Menthol offers a refreshing menthol taste that makes a good substitute for ZYN’s many mint products, such as ZYN Cool Mint, Cool Frost, and Deep Freeze. It contains 6 mg of nicotine per pouch, which is a regular strength that falls bang in the middle of the potency spectrum. They’re also slim and lightweight.

It’s also hard to go wrong with On! Nicotine pouches. The brand offers a classic mint flavor in three strengths (3 mg, 6 mg, and 9 mg), so there’s something to match ZYN at all potency levels. The pouches are sharp yet sweet, providing a refreshing taste that isn’t too overpowering.

Spearmint has the same refreshing characteristics as peppermint, but it has a milder and sweeter taste that makes it preferable for those who want a less intense mint experience.

One option here is Übbs Spearmint Strong, which contains 9 mg of nicotine per pouch for a strong solution. Although spearmint is typically a lighter mint, these pouches have a freezing effect that’s typically associated with peppermint. Talk about the best of both worlds!

Alternatively, on! Spearmint 3 is a lighter option with just 3mg of nicotine per pouch. It’s refreshing, subtly sweet, and ideal for an everyday pouch experience.

Citrus-Flavored Alternatives

For those who want a refreshing and enjoyable flavor that isn’t mint but also isn’t too “out-there” or divisive, citrus pouches are often a go-to.

ZYN’s citrus flavors combine elements of various citrus fruits, and there are a few other products on the market that use the same approach.

Exhibit A is Après No.10 Tangerine Spritz. Based on the popular cocktail drink of the same name, it boasts a zesty orange with moist contents, along with 4.4 mg of nicotine per pouch. There’s also a version with 8 mg per pouch for anyone seeking something stronger.

For those open to considering a nicotine-free replacement, WAKEY Citrus Blast is a strong choice. It mixes sharper, warmer, and sweeter tastes together, along with 50 mg of caffeine to provide a comparable experience to nicotine.

Coffee-Flavored Alternatives

Coffee is one of the world’s favorite beverages, so it’s no wonder that it has become a popular ZYN flavor.

On! Coffee is one of the best alternatives thanks to its creamy, slightly sweet coffee flavor. It also comes in the form of convenient mini pouches that fit effortlessly into the mouth, and it has dry contents for a balanced release of nicotine and flavor.

We’ve provided the link to the version with 3 mg per pouch above, but On! also provides a 6 mg version for those who want something a little stronger.

Or for something a bit different, Helwit Mocha has a more chocolate-esque coffee flavor, with hints of caramel thrown in.

Other ZYN Alternatives

Switching away from ZYN doesn’t necessarily mean choosing a product that’s as close to the previous flavor as possible. Why not try something completely new?

A few much-loved brands on Snusdirect worth checking out include:

• Killa nicotine pouches
• 77 nicotine pouches
• Lundgrens nicotine pouches

There are also plenty of exciting flavor profiles out there, from spicy choices to licorice.

What’s Happening with ZYN Right Now?

Not everyone is on the lookout for ZYN alternatives due to preference alone. As Snusdirect doesn’t sell ZYN to the US (and there’s currently a ZYN shortage in the region anyway), looking for an alternative is becoming a must for many customers.

For those who aren’t in the loop, here’s a brief update on what has been going on:

• In May 2024, high numbers of customers reported difficulties in finding products in their local shops.
• Many retailers imposed purchasing restrictions due to a lack of supply.
• Philip Morris International (PMI) is now building a second factory in the US to boost its supply.

Find a New Favorite Flavor

Opting for a ZYN alternative doesn't have to mean choosing second best. There are still plenty of great brands and taste profiles on the market just waiting to be discovered.

Check out what Snusdirect has to offer and enjoy the journey!

We’ve done our best to round up a selection with something for everyone, followed by a breakdown of the elements that give a nicotine pouch the “it” factor.

What are the Best Nicotine Pouches 2025?

“Best” might be a strong word, but we’ve narrowed down a few products that every pouch fan should have on their radar.

In no particular order, let’s look at five of the crème de la crème.

1. LOOP Smooth Mint Strong

With its perfectly balanced mint flavor, super-soft portions, and 9.5 mg of nicotine, LOOP Smooth Mint is a dream for menthol lovers. It might be from Another Snus Factory, but it’s more than just another nicotine pouch.

2. Nico Whip Alpine Mint Strong Slim

NICO is one of the most exciting up-and-coming brands on the market. This nicotine pouch contains 8 mg of nicotine per pouch, which is an ideal intermediate strength. It combines menthol and eucalyptus, which makes a welcome change from the usual peppermint. Contents are dry for a balanced release.

3. 77 Cola & Vanilla Medium

While this list is quite mint-centric, there are plenty of great nicotine pouches with different flavor profiles — and 77 Cola & Vanilla demonstrates this perfectly. Cola is one of the most-loved beverages worldwide, and this pouch packs that sweet flavor into pouches for an enjoyable experience. They have 10 mg of nicotine each and are made of soft materials.

4. Ace Cool Mint Low

We had to include a low-strength option here, and Ace Cool Mint Low fits the bill here. As well as having a 4 mg per pouch option, it uses milder, sweeter spearmint. The brand is made by the Danish manufacturer Ministry of Snus, which has a reputation for premium products and listening to what customers want. This shines through in its pouches.

5. on! Mint 6

On! is something of a staple brand on Snusdirect. While other brands often chase the “next big thing,” On! keeps its range simple by offering a few classic flavors in three strength levels — 3 mg, 6 mg, and 9 mg. But On! often comes out on top as the most popular of all, combining the most-loved flavor with a moderate strength. Is this the perfect nicotine pouch?

How to Choose the Best Nic Pouches for You

Since taste is so subjective, there’s always a chance that someone reading this won’t like any of the five products highlighted above.

So for any contrarians out there, we’ve included a quick guide on finding the perfect nicotine pouch by outlining the key factors to look out for.

Flavor

We’ve already seen that mint leads the way as the top pouch flavor, and 2025 is unlikely to be the year that changes.

But mint isn’t what makes everyone tick, and there are plenty of other up-and-coming flavor profiles to look out for, including:

• Spicy
• Coffee
• Tropical fruits

Strengths

No matter how much something pleases the taste buds, it won’t quite hit the spot if it isn’t the right strength level.

Here’s what to expect:

• Low (3-6 mg per pouch): For those who still have a low nicotine tolerance. Might be too weak for experienced users.
• Regular (6-8 mg per pouch): A steady release that makes it suitable for using pouches throughout the day.
• Strong (8-12 mg per pouch): A more potent sensation for experienced users.
• Extra Strong (12 mg per pouch): The most potent of all.

Format

Most nicotine pouches are a slim format since this shape slots easily into the mouth under the upper lip. But some people like mini pouches for a truly ergonomic experience, or a bigger pouch for some extra intensity.

Moisture Content

Some people like their nicotine pouches dry for a prolonged, balanced release, while others prefer the more intense experience that moist pouches provide.

What About the Best Nicotine Pouch Brands?

Thought we were done discussing the factors that make for a great nicotine pouch? Not quite — it’s also worth thinking about the brand.

VELO nicotine pouches are the most popular in Europe, so it would be rude not to mention them here. They provide a fantastic range of flavors, from peppermint to grapes to licorice, as well as various strength levels. There’s also a tobacco-free range called VELO Zero.

Some other honorable brand mentions include:

• Lundgrens
• Helwit
• Killa
• Kelly White

How to Find the Most Popular Nicotine Pouches on Snusdirect

We update this list of the top nicotine pouches ranked every year, so all these products are fresh choices for 2025.

But for those who want an even more up-to-date reveal of Snusdirect’s top products, there’s always the option to check out our bestsellers page. This is updated frequently and displays the products most customers are buying the most.

In fact, there are countless Siberia snus alternatives, including for popular lines like -80 Degrees snus or All White pouches. This guide will focus on tobacco-free nicotine pouches that offer a similar experience.

How to Find the Right Substitute

Purchasing random products in the hopes that eventually one will turn out to be the perfect Siberia replacement isn’t the best way to find a new favorite. Breaking down the characteristics that make a product so great is far more effective!

This might vary somewhat from person to person, but Siberia products are best known for their:

• Intensity. Siberia snus contains 30 mg of nicotine per portion and more, while nicotine pouches contain 16.5-25 mg each.
• Mintiness. Siberia is named after its icy flavor. In the case of its snus products, this flavor is sometimes paired with a tobacco taste.
• Moisture level. Siberia nicotine pouches have moist contents, adding to their intensity. There’s some variation in snus, but the most popular products are dry portions.

Users should also take care to choose a substitute with the same format as the product they’re looking to replace. Is it mini? Slim? Something else?

Best Minty Alternatives to Siberia Nicotine Pouches

Icy, mouth-numbing flavors are what Siberia is best known for. This shines through in both -80 Degrees snus portions and All White nicotine pouches.

Since all minty products from Siberia have the same menthol taste, we’ve categorized our substitutes based on strength levels rather than product-by-product.

Moderate Strength

Since this is a blog post about Siberia alternatives, we figured we’d skip the low-strength stuff! On Snusdirect, we define “strong” nicotine pouches as falling within the 8-10 mg per pouch range.

77 Fresh Mint Medium boasts a refreshing taste combined with 10mg of nicotine per pouch, so it fits the bill. The pouches are slim.

Those who are a bit more adventurous and prepared to venture further out from the typical mint flavor could also consider some of 77’s flavor combinations, such as:

• Peach & Mint
• Melon & Mint
• Apple & Mint

High Strength

Moving things up a notch, extra strong pouches have 11-16 mg of nicotine.

Nico Lash Glacier X Mint pouches contain 12 mg of nicotine each, offering a comparable strength. They have a peppermint and menthol flavor profile to make the mouth tingle, formulated from the finest Swiss ingredients.

Another option is Killa Cold Mint. These are slim pouches, which contain 12.5 mg of nicotine each, along with a mouth-numbing menthol flavor and moist contents. Just like Siberia, Killa has a reputation for intensity (if you couldn’t guess based on the name).

Super Strength

Few brands can match Siberia when it comes to super-strength. But ICE just might come close.

ICE Reaper XL Super Strong contains 20 mg of nicotine per pouch, making it one of the most potent products we stock. Although the pouches contain mint, they’re far from ordinary, as they use one of the hottest chilis in the world to up the intensity. Plus, contents are moist and the pouches are large.

Best Tobacco-Flavored Alternatives to Siberia

Finding a tobacco-free alternative to a tobacco-flavored product might sound tough, but don’t underestimate nicotine pouch manufacturers. Some innovative companies have found ways to mimic a similar taste profile without using tobacco as an ingredient, meaning there are various alternatives to Siberia’s original portions and its Black range.

Nicotine Pouch Options

Lungrens is one of the best in the game here. The brand was launched by British American Tobacco as a tobacco-free alternative to its snus products, and it can fulfil the same role for Siberia fans.

Top options include:

• Lundgrens Höståker All White. Boasts an autumnal, earthy tobacco flavor with hints of dried fruits. It contains 10 mg of nicotine per pouch.
• Lundgrens Mörk All White. Has a deep tobacco flavor and contains 8mg of nicotine per pouch.

Both of these come in original full-bodied sizes.

Nicotine-Free Options

It’s also possible to enjoy a tobacco-esque flavor without consuming any tobacco at all. There are more nicotine-free products than ever, and some of them emulate a traditional snus flavor.

For instance, Onico White Portion uses plants to create a flavor similar to tobacco, alongside hints of citrus, pepper, and bergamot.

Another option is Qvitt Original, which has undertones of citrus, green tea, and carrot for a distinctly snus flavor.

This guide runs through the best substitutes for the entire collection, from All White Slim Portion to Full Charge. All these options are available on Snusdirect.

How to Find the Best White Fox Alternative

To find a suitable White Fox alternative, the first step is to break down exactly what makes this brand so great. Then, it’s possible to identify other options with similar characteristics.

So, what are these characteristics we speak of? The most important are:

• High strengths. All White Fox nicotine pouches contain between 12mg and 22.5mg per portion.
• Slim or large formats. Some pouches boast the popular slim format, while others provide a more full-bodied experience with larger pouches.
• Potent flavors. White Fox pouches may have a flavor profile based on tobacco, mint, or even pepper. But while these tastes sound different, they have one thing in common — their intensity.
• Balanced moisture level. White Fox pouches are somewhere between moist and dry, offering the best of both worlds when it comes to the release of flavor and moisture.

Alternatives to White Fox All White Slim

All White Slim was almost always Snusdirect’s best-selling White Fox product, and it didn’t happen by chance. These pouches have developed a reputation for an intense minty sensation that tastes just like being in the icy mountains. With 12mg of nicotine per portion, the pouches are also high-strength.

The good news is there are various suitable substitutes:

• Après No.1 Menthol Extra Strong. These pouches contain 8mg of nicotine each, which is less than WF. But what they lack in strength, they make up for in moistness and mintiness.
• Nico Lash Glacier X Mint Ultra Strong Slim. Just like All White Slim, these pouches contain 12 mg of nicotine each. They have a balanced mint flavor that draws on peppermint and menthol.
• Killa Cold Mint. With 12.5mg of nicotine per pouch, Killa is a strong match for White Fox when it comes to strength. The pouches also have an icy, menthol taste to add to the intensity.

Alternatives to White Fox Double Mint Slim

Does twice the mint mean twice the fun? Double Mint Slim has just as much nicotine as All White Slim, but the flavor differs slightly, providing an icy yet refreshing experience.

VILD Kuling is another nicotine pouch that also promises a double dose of mint. It contains 8mg per pouch, slightly less than Double Mints 12mg. However, it may feel more intense due to the high moisture levels of the pouches.

For those who want to take the opportunity to seek a lower-strength alternative, VILD Bris has a very similar flavor but with just 5.6mg of nicotine per pouch. Could it be “the one”?

Alternatives to White Fox Full Charge

Full Charge has the honor of being the only item in the White Fox collection with large nicotine pouches. These portions also contain 16mg each and have White Fox’s trademark mint flavor, with a subtle sweetness layered in.

Lundgrens Rimfrost is another popular product that combines mintiness (in this case, eucalyptus) with large portions. It contains a little less nicotine, with 10mg per pouch — but that’s still a significant amount.

For those who want something stronger, head straight to the section below.

Alternatives to White Fox Peppered Mint Slim

White Fox is known for its high strengths, but potency isn’t just about the nicotine contents — flavor can also play a big role. Peppered Mint has proven this by using black pepper to (literally) spice things up. The chili will set the mouth on fire, then the peppermint cools it down. Pouches contain 12mg of nicotine.

Luckily for pouch users, brands have cottoned on to the possibilities to offer unique sensations by combining spice with their usual flavors. This means there are a few potential alternatives to Peppered Mint.

For instance, ICE Reaper XL Super Strong fuses the flavor of refreshing mint with the famous Carolina Reaper chili, largely regarded as the world’s hottest pepper. Need we say more? It provides a whopping 20mg of nicotine per pouch, which is a lot more than Peppered Mint Slim.

Alternatives to White Fox Black Slim

White Fox Black is practically unique in the nicotine pouch world for mixing rose petals with a smoky tobacco flavor — all while remaining tobacco-free! The pouches contain 22.5 mg of nicotine, making them the strongest of the bunch.

Honestly, no product can quite match it. But there are a few nicotine pouches that emulate a tobacco flavor without using tobacco. One example is 77 Classic Tobacco Medium, which opts for a spicy edge. Pouches contain 10mg of nicotine each, which admittedly is a step down (but still strong by most peoples’ standards).

This guide starts by outlining what makes VELO pouches so special, before delving into alternatives for various flavor profiles.

What to Look For in a VELO Replacement

It’s no accident that VELO products are great — the pouches have been carefully formulated to ensure they’re just what people are looking for.

That can be explained through the following factors:

• Moisture contents. VELO pouches are moist, meaning they release contents and flavor fast and create a more intense experience than dry options.
• Strength. The pouches contain between 4mg and 17mg per pouch, meaning there’s something for everyone.
• Format. Pouches in the collection have a slim or mini format, both of which are the most popular options for pouch users since they slot so effortlessly into the mouth.
• Flavor. VELO pouches come in all kinds of weird and wonderful flavors, from pineapple to elderflower to cinnamon.

Bear in mind that the above only applies to European products, which are sold on Snusdirect.

In this guide, we’ll highlight products that match as many of the criteria above as possible. There’s no need to say goodbye forever. But why not try something new today?

Alternatives to Minty VELO Pouches

Impartial to a bit of peppermint? Sucker for spearmint? Whatever the case, we have some suitable alternatives below.

Alternatives to Peppermint Products

Peppermint is one of VELO’s most popular flavor profiles. In fact, it’s so popular that the collection contains multiple options!

Mighty Peppermint 17mg is a super-strong slim pouch. For lovers of these high strengths, we recommend the following alternatives:

• CAMO Peppermint Strong: Slim pouches with 12 mg of nicotine per pouch and a sharp peppermint flavor.
• Nico Lash Glacier X Mint UltraStrong Slim: These pouches also have a slim format and contain 12 mg of nicotine each. They contain menthol alongside peppermint for a true mint experience.
• ICE Reaper XL Super Strong. The ultimate minty experience, with 20mg of nicotine per pouch. ICE goes a step further than Mighty Peppermint in the intensity stakes, using large pouches that weigh 1g each and adding a hint of spice.

For those looking for alternatives to the less potent peppermint options, such as VELO Mighty Peppermint 14mg or 11mg, VELO Crispy Peppermint, or VELO Peppermint Storm, we suggest:

• 77 Fresh Mint Medium. The pouches contain 10mg of nicotine each, which is the same as VELO Crispy Peppermint Slim and slightly less than VELO Mighty Peppermint. The pouches are slim and somewhat moist.
• Lundgrens Rimfrost All White. These pouches combine herbal eucalyptus with garden mint for a cooling, fresh taste, offering a slightly different flavor to peppermint. They’re also full-sized and have 10mg of nicotine per pouch.

Alternatives to Spearmint Products

While some love the intensity and fieriness of peppermint, the sharpness of this mint isn’t for everyone. A common alternative is the gentler, sweeter taste of spearmint.

VELO offers both VELO Witty Spearmint Slim (6mg of nicotine per pouch), and VELO Spiffy Spearmint (4mg of nicotine per pouch).

While spearmint pouches tend to be less popular than their peppermint counterparts, they’re still popular enough to be offered by plenty of brands. A standout product is Übbs Spearmint Strong, nicotine pouches that contain 11mg of content each. The slim pouches are moist, just like VELO, so make for an ideal substitute.

Alternatives to Fruity VELO Pouches

VELO is well-known for offering countless fruity options. Below, we’ve highlighted alternatives to some of the most-loved options.

Alternatives to Lime Flame

It would be fair to assume Lime Flame is a more unique option since it fuses the citrus taste of lime with a dose of spice. But fortunately, it’s not so unique that there are no alternatives on the market.

The products below make for fantastic substitutes:

• Après No.9 Cactus Lime Extra Strong. These pouches may sound miles apart since they fuse lime with cactus instead of spice. But this fusion creates a doubly sour effect that also packs a punch. They also contain 8mg of nicotine each, just like Lime Flame.
• Kelly White Raspberry Lemon. Enjoy a sour lemon taste alongside hints of tart raspberry for a fruity taste that isn’t overly sweet. Pouches contain 5.5mg of nicotine each.

Alternatives to Orange Spark

Snusdirect sells a range of other citrus pouches that provide potential alternatives to products like Orange Spark.

One option is Helwit Orange. These pouches combine orange with a hint of mint, which creates a comparable sensation to the “tingling” effect of Orange Spark. Each pouch contains 4.5mg of nicotine.

Alternatives to Groovy Grape

VELO’s Groovy Grape is loved for its perfect balance of tartness and sweetness, and the pouches contain 10mg of nicotine each.

There’s no other pouch with a grape flavor with similar nicotine contents. However, for those who just can’t get enough of grapes, ICE Grape Super Strong is a potential alternative. It combines the juiciness of grapes with a dose of iciness, along with 15.5mg of nicotine per pouch — but bear in mind it’s one of the strongest we stock on Snusdirect, so only experienced pouch users should consider this one.

Alternatives to Breezy Mango

While Breezy Mango only has one fruit in its name, it isn’t all about mango. The product also uses the flavors of mandarin and passionfruit for a mixed tropical taste, along with 6mg of nicotine.

For those who want to take their exotic experience to the next level, consider on! Tropical Spice 6mg. It has a similar tropical taste profile, but combines this with chilli and other spices to create something a little different. Pouches contain 6 mg of nicotine each, just like Breezy Mango.

Based in the US and want to take part? Find out how in this guide to ZYN Rewards.

However, those elsewhere in the world aren’t so fortunate, as the program is restricted to cans from the United States. As a result, Snusdirect purchases aren’t eligible. Regardless, this article will run through everything you know about the program, plus ways to save money on pouch purchases.

ZYN in USA vs Europe

US and European ZYN nicotine pouches are manufactured in different locations, with the former made in a factory in Kentucky and the latter made in a European plant.

There are also various differences between the two. For instance, European cans have a pouch in their lids to store used pouches, while American cans don’t. They even taste different!

Don’t be fooled by the name and packaging — they’re essentially different products, which is why Snusdirect products aren’t part of the program.

How ZYN Rewards Works

Every ZYN purchased in the US comes with a QR code on its label, which customers can exchange for points online. After accumulating enough points, users can exchange them for various prizes and gifts.

Every product and flavor by the brand has a ZYN Rewards discount code, regardless of the retailer. However, as mentioned, the program applies only in the US.

Participation involves the following steps:

1. Scan the ZYN rewards codes from cans. It’s possible to scan up to 60 cans per month.
2. Sign up to the store to start logging points. This involves entering personal info.
3. Accumulate enough points on the store to purchase rewards. Check points balance at any time.
4. Select and order the desired prize online. It may take up to six weeks to receive an item.

It’s also possible to earn additional points by referring others or participating in giveaways and promotions.

What Are the ZYN Rewards Prizes?

Curious about what exactly the ZYN Rewards items are? There’s something for everyone, with prizes varying from basic merchandise to expensive electronics.

We’ve compiled an extensive ZYN rewards list below, although this isn’t inclusive of every single prize:

• ZYN T-shirt: 380 points
• Amazon $25 gift card: 925 points
• ZYN metal can: 1500 points
• Amazon $50 gift card: 1650 points
• KitchenAid stand mixer: 8,300 points
• Samsung 65" QLED 4K TV: 9,000 points
• Dyson Airwrap: 15,000 points

(These numbers are subject to change but were last updated on 6th August 2024).

Considering participants in the program can scan up to 60 cans a month and each can offers 15 points, it’s possible to earn up to 900 points per month (excluding opportunities to earn additional points).

It would therefore take around a year to redeem points for one of the more expensive items, even for the most loyal consumers.

Do ZYN Rewards Expire?

Points don’t expire as long as an accountholder continues to add more codes. But if they stop adding more, points will expire after six months.

It’s unclear whether codes on labels need to be scanned within a certain timeframe, but many users have reported successfully redeeming points from cans they purchased years ago.

Alternatives to Rewards

Out of luck for participating in the ZYN rewards program due to location? There are many more ways to get the best value possible from purchases.

Snusdirect Rewards

Here at Snusdirect, we don’t want our customers to miss out, so we offer our very own Snusdirect Rewards program. This applies to all cans of nicotine pouches, snus, and nicotine-free snus. However, candy and snus mix packs are excluded.

One of the best parts of the program is that participants aren’t restricted to a single brand. Every product bought on Snusdirect is included, from Siberia to VELO.

Each can bought on our site is worth one point, while a roll (consisting of ten pouches) is ten points. 50 points unlocks a gift like candy or a can. Or, after 100 points, customers can receive an entire roll.

In other words, buy 10 rolls, get one roll free.

To join the rewards program, the first step is to create an account with us.

Special Offers

Snusdirect also runs promotions to help customers save money. We regularly give discounts on certain products, which can be found on our Special Offers page. For instance, buy 10 cans and get one for free.

Sometimes, we also send out personalized discount codes.

Plus, there’s no need to choose between Snusdirect Rewards and special offers. All products are eligible, even when bought at a discount, so combining them is a great way to maximize savings.

Get Saving Today

The ZYN Rewards program offers a fantastic opportunity for US customers to earn points on their favorite products and redeem them for various prizes.

But while the program isn’t available on Snusdirect or outside the US, it’s far from the only way to get the most out of nicotine pouch purchases. On Snusdirect, we offer various promotions — and they’re not limited to a single brand.

But there’s also plenty that differentiates brands, such as the stories behind them. We’ll be shedding some light on these tales through fun facts about snus brands.

1. Vårgårda’s Factory is a Historic Mill from 1432

On the surface, Vårgårda might not look like the most historic snus brand — it was only launched in 2023 (although manufacturer Nordic Snus dates back a couple of decades further).

But its manufacturing facility has a history of its own, as the brand’s production happens in a historic mill first built around 1432.

Since it was rebuilt in 2000, the factory has been converted into a mecca for sustainable energy, using power from the local river. No wonder it’s one of the top upcoming snus brands we stock.

2. Jakobssons Snus Started in a Home Kitchen

Jakobssons snus is one of our most popular brands, but most people aren’t aware of its eccentric founder or humble beginnings.

Before it became a globally successful snus brand, Jakobssons was the passion project of founder Henrik Jakobsson. He started making the formulation in his own kitchen after becoming tired of working for other brands.

After experimenting with various flavors, he launched his first product in 2003, and his vision has only grown over time. Proving wrong the common myth that snus isn’t as flavorsome as nicotine pouches, products boast interesting taste profiles like melon and cola.

3. Islay Whisky Uses a Unique Whisky Combo

The name and can designs of Islay Whisky snus make it clear that the user should expect a strong taste of spirit from the pouches. Sure enough, each formulation contains a single-malt scotch whisky.

But this isn’t where the unique production process ends.

The tobacco in Islay Whisky comes from Nicaragua and South Africa, and it’s then taken to a special heating room for treatment. Instead of using the pasteurization method favored among most snus producers, the brand opts for the “sweating method,” which involves storing tobacco in whisky barrels for flavoring.

4. Skruf Started in a Dairy Factory

Intrigued by Jakobssons having a founding story that starts in someone’s kitchen? Skruf snus arguably has an even more eccentric background, with its origins dating back to an old dairy factory.

Founders Jonas Engwall and Adam Gillberg started the brand in 2003 out of a love for snus. Their operations originally took place in a dairy factory, which they transformed into an impressive production facility.

They were determined to add some true heritage to their snus, and have since gained a reputation for high-quality production.

5. Nobody Knows Who Nick and Johnny Are

Those who don’t know anything about the brand might pick up a can of Nick and Johnny snus and assume that these names belong to two men from the nineteenth century.

But the truth is that nobody knows who Nick and Johnny are.

The brand launched in 2006 in Norway, and has since become a favorite of those looking for modern designs and adventurous flavors.

Whether the name was chosen as an intrigue marketing tactic or simply as a matter of anonymity, it seemed to work!

6. The Lab Series is a Rebellion Against Brands

It’s clear from looking at the packaging of LAB snus that this isn’t the typical brand. The can designs are a simple gray with lettering, and each product has a number rather than a name.

This is by design, with the concept behind The Lab Series being a rebellion against labels. After all, when it comes to snus, quality should shine through!

To meet this vision, products emphasize simplicity so the the flavors speak for themselves, boasting a tobacco-centric flavor with a modern touch.

7. Siberia is the Strongest on the Market

Some snus aficionados may be aware that Siberia snus is some of the very strongest on the market, and many believe it’s the best snus, too.

Its strength is the reason behind the brand’s choice to bear the name of the Russian province.

Siberia happens to be the coldest inhabited part of the world, and the temperature frequently goes down to 40 or 50 degrees below zero. This inspired the name and concept behind Siberia snus, which has been formulated to provide an intense, icy experience.

8. LD Snus Hails from Japan

Most people know snus as being a Swedish product, and that’s certainly where its routes lie. But in the twenty-first century, snus has become a global phenomenon.

LD Snus is manufactured by Nordic Snus in Western Sweden. But Nordic Snus is a subsidiary of Japan Tobacco International (JTI), which also makes Camel cigarettes. This makes the snus brand part of a global supply chain.

9. AG Snus was Family-Owned for Five Generations

Kapten snus has been manufactured by Swedish Match since January 2024, following Philip Morris International’s purchase of the Kapten brand in 2021.

But before this, original manufacturer Assens Tobaksfabrik (AG Snus) achieved the impressive feat of being family-owned for five generations, starting in 1864.

To honor this heritage, the original Assens Tobacco factory coordinates are featured on every Kapten tin.

An Insight into the Two Discontinued Products

General is a well-known, historic snus brand and it will surprise many to hear that some of its products are being discontinued. The Mint and Wintergreen snus are both high-quality and highly favored mint snus, occupying a slot in many snusers rotations. Both have a distinct, bold mint character with a well-balanced, rich tobacco flavor.

General Mint has more of a balanced mint flavor, with notes of peppermint running throughout. It is paired with the signature tobacco character and is packaged in white portions for a long-lasting release with a clean, crisp mouthfeel. Moreover, with a nicotine content of 8 mg/g, they are a perfect all-day product.

General Wintergreen is another white portion, providing a more contemporary mouthfeel and experience. Its flavor profile has a much sweeter mint taste and compliments the rich tobacco flavor, providing a fresh and mellow experience. Similarly, each pouch contains 8 mg/g so for those with a lower nicotine tolerance or wanting a product for all-day use, it is ideal.

However, now these products aren’t available to buy outside of the US, what other options will fill this gap left in many rotations?

Try the Most Similar Mint Snus

This is a broad category with many tobacco pouches situated within it. Below are more similar products that we at Snusdirect believe should be used in their place. The products below all have a similar tasting experience, nicotine content, and format, providing the closest match possible.

For Mint, Try:

1. Kapten Mint White Portion - the closest fit.






2. Skruf Fresh no.2 Mint Medium - a modern feel and a traditional minty taste.

For Wintergreen, Try:

1. Jakobssons White Slim Wintergreen - a slightly sweeter option
   
   
2. XQS Wintergreen Strong - a tobacco-free option.
   
   

What Brands Have a Similar Tobacco Character to General Snus?

In comparison, General has a distinct tobacco character with additions of black pepper and bergamot. It’s rich and deep with spicy tones and subtle herbal tea and hay notes. It was first launched in 1866 and has used its 100+ years of experience to build and perfect its flavor profile, and finding one that comes close is hard but not impossible.

Kapten is the brand with the most similar tobacco flavor.

But if it's a good mint snus then the brands with a good range of mint tasting experiences include Odens and Jakobssons.

Other Mint Snus to Replace General Mint & Wintergreen?

There are many alternatives on Snusdirect, with well over 80 brands of snus and nicotine pouches to choose from, there are almost too many options. Below is a selection of alternatives for those looking for something cheaper, stronger, or even tobacco-free.

A Cheaper Alternative

General Mint and Wintergreen are priced at $4.69 a can. A slightly cheaper option is Odens Cold Extreme 16g at $3.49 a can (June 2024). Although this Oden's pouch is stronger than both products it has a bold mint tasting experience and comes in white portions, providing a more potent sensation with a similar mouth feel.

A Stronger Alternative

There are lots of strong snus on Snusdirect. For it to be stronger than the two discontinued pouches, it has to have a higher nicotine concentration than 8 mg/g. A more potent option with a mint-tasting experience is Puck Icing Extreme Strong Slim, with a concentration of 45 mg/g, equating to 29.25 mg of nicotine per pouch, suitable for those wanting an intense nicotine sensation.

A Tobacco-Free Alternative

Nicotine pouches come in many flavors, strengths, and pouch sizes, and the lack of tobacco will be obvious. However, these two popular products aren’t available anymore, what better moment to try a nicotine pouch in its place?

Two popular mint pouches include On! Mint 6 and VELO Crispy Peppermint. It is important to remember that these tobacco-free pouches will taste different because of the lack of tobacco. Moreover, the nicotine sensation may be more intense and experienced much quicker. But other than that both come in slim formats with a balanced and cooling mint tasting experience.

On! Mint 6

¨

VELO Crispy Peppermint

Stay in the dark no more — we’ve highlighted the most historic snus brands we sell on Snus Direct.

Most Historic Snus Brands

Some of the brands below are bestsellers, while others are niche names known only by the most dedicated snus aficionados. But they all contributed to making snus what it is today.

General Snus

General Snus is among the best-known brands on the market, beloved by many for its classic tobacco taste.

This revered flavor is the result of one man’s high standards. General’s creator, Johan A Boman, was an entrepreneur with a reputation for seeking the best. After being unable to find a snus that satisfied him, he decided to take matters into his own hands.

Boman set off across the world to experiment with different tobacco leaves and combinations, hoping to find the perfect taste profile. After years of experimentation, he developed his cutting-edge recipe, which blended 22 tobacco leaves plus a drop of bergamot oil.

The product became initially popular in Boman’s town of Gothenburg, and the company then introduced the General brand to the wider public in 1866.

General uses this same recipe today, which can be found in General Classic Loose.

A bonus fun fact — Boman originally launched a partnership with a tobacco producer, and their company was named Körner & Boman (after the two men). But Körner died shortly before General went public, so Boman renamed their firm Boman & Co and reaped most of the rewards!

Ettan

General Snus may be a bigger name than Ettan in snus today, but the latter has a history that dates further back. Which checks out considering the name “Ettan” actually means “the first” in Swedish!

Before Ettan came around, snus was made from fermented tobacco. There was one key issue with this — the fermentation process took around six months. Ettan changed the game by finding a way to use fresh tobacco instead, which reduced the production time to just one week.

Manufacturer Jacob Fredrik Ljunglöf (and chemist Jacob Berzelius) pioneered a method using salt, water, potash, and a tobacco formulation to make snus faster than ever before. This became Ljunglöf's No. 1, and by the 1820s, Ettan was producing it on a large scale.

Ettan Loose closely resembles the original product, one of Sweden’s oldest food products!

Göteborgs Rapé

The idea behind snus didn’t just appear out of thin air. Its origination dates back to trade and world exploration, with the first inspiration for snus coming from Columbus’ journey to the Americas.

Göteborgs Rapé has a similar origin story. Unlike many other snus brands, the credit for its recipe doesn’t belong to a single “innovative founder” figure. Instead, it’s the result of various sailors from the port of Gothenburg experimenting with different flavors to make a viable alternative to expensive tobacco.

One particular blend was a success — hand-ripped tobacco, juniper berries, and fresh herbs. This snus was first created around the 1850s, although production on an industrial scale only started in 1919.

While Swedish Match now manufactures Goteborgs Rapé, the brand stays true to its history. The original recipe has not been tampered with and can still be discovered through Göteborgs Rapé Loose (although alternatives are also available).

Grovsnus

The history of Grovsnus is a tale with three major turning points.

First, there was a man from humble beginnings with big dreams named Willhelm Hellgren. While working as an office clerk at a tobacco factory, Hellgren was scheming about building a factory of his own. He achieved this goal, and it went on to become the Hellgren & Co tobacco company.

However, his partner Johan Bäckström truly propelled the company to success, with Hellgren leaving in 1851. The Grovsnus brand became popular thanks to its coarsely ground tobacco leaves, which were a favorite among Swedish workers and farmers because they could withstand hard labor.

The third chapter came when Swedish Match purchased the rights to the Grovsnus brand in the 1980s.

Lundgrens

The Lundgrens brand is made by Fiedler and Lundgren, a manufacturer with a rich and somewhat complex history.

Back in 1783, Samuel Fiedler started producing snus under the Fiedler company. Separately, in 1835, Johan A. Lundgren created a tobacco business.

Later, the two companies merged to make the highly successful Fiedler and Lundgren company.

The Lundgrens brand is based on the novel recipes and production methods of Johan A Lundgren, and became known for its use of high-quality tobacco to create a distinct aroma.

Lundgrens is now owned by British American Tobacco.

Tre Ankare

Tre Ankare was launched in 1977, so it may have a shorter history on paper than many of the other brands on this list. But it arguably has one of the most important legacies, because it was the first brand to make snus widely available in pouch format.

This paved the way for nicotine pouches, which are now the most popular option for oral nicotine consumption.

Once upon a time, loose snus was the only option available on the market, despite its inconvenience and messiness. Tre Ankare changed the game by introducing pre-packed pouches containing snus, which users could handle more easily.

It’s safe to say they were a huge hit, with portion snus now being the mainstream choice!

Below, we’ve compiled the best snus pouches 2024.

Best Snus Pouches 2024

The picks below are some of the best snus brands on the market right now, with a mixture of older and newer products.

1. General Mint White

General is the most popular snus brand we stock on Snusdirect, so it’s unsurprising that General Mint White tops the list.

While General originally gained renown for its tobacco flavor, General Mint White is now one of the brand’s most popular options. It boasts a sweet yet potent peppermint flavor alongside classic tobacco notes, and provides a moderate nicotine strength of 8 mg per portion.

The popularity of General Mint White is partly down to the brand’s status as one of the most established on the market. General was first launched back in 1866, and its use of 22 types of tobacco leaf helped it gain a reputation for quality. Today, General is part of the Swedish Match family, a market-leading snus and nicotine pouch firm.

2. Siberia -80 Degrees

Siberia -80 Degrees is best known for being one of the stronger snus products available with an impressive strength of 34.4 mg per portion. This makes it more than four times stronger than General Mint White!

As the name suggests, it offers an icy blast akin to Siberian temperatures, alongside darker tobacco notes.

Swedish tobacco producer GN Tobacco manufactures the Siberia brand, giving it a mark of Swedish quality.

3. Oden's Cold Extreme

Putting the word “extreme” in a product name is a bold move, but Oden’s Cold Extreme doesn’t disappoint. With 17.6 mg of nicotine per portion and a cooling mint taste, it’s a high-strength snus with a robust flavor. However, it also includes spearmint, which offers a sweeter hint.

Oden’s is another brand part of the GN Tobacco family, meaning Swedish roots are at the heart of the product.

4. Göteborgs Rapé

Göteborgs Rapé White stands out for its multifaceted and complex flavor. Its ingredients include many of the usual suspects for snus, such as tobacco and citrus fruits. But there are also some more unusual additions, including lavender, juniper, and oak.

As a white portion snus, moisture content is low and there’s minimal dripping, so users can enjoy the flavor without inconvenience.

Along with General, Göteborgs Rapé is one of the longest-standing players in the snus market. It was first established in 1915 in the port city of Gothenburg, where sailors brought back exotic ingredients that influenced the brand’s unique snus flavor. It’s now part of Swedish Match.

5. Ettan Original

Ettan Original has a darker snus flavor. Boasting unseasoned tobacco, it has a somewhat bitter taste with smoky hints, which some compare to the flavor of dark chocolate.

Since the product has been going strong since it was first released in 1990 and remains popular today, it must be doing something right!

Despite the strong and distinctive taste, Ettan Original has only a moderate strength, containing 8.5 mg of nicotine per portion. However, the moist contents lead to a fast flavor release that can increase potency.

6. Jakobsson's Wintergreen

Wintergreen has a unique and complex taste profile. Not quite mint, it’s aromatic and potent yet sweet and refreshing. Jakobsson's Wintergreen combines this with a classic tobacco base, leading to a taste profile that is earthy yet cooling and fresh.

It contains 14 mg of nicotine per portion, making it a high-strength option, and the moderate moisture level means the nicotine is released quickly.

7. Lundgrens Skåne White

Berries dominate in Lundgrens Skåne White. Although there’s a tobacco base, the sweet berries help balance the flavor, creating a premium feel. Each pouch contents 17.6 mg of nicotine, providing an intense strength.

The snus comes as a white portion, but the bags used are perforated, which gives the snus a happy medium between the traditional faster release of loose portions and the convenience of portions.

8. Chainsaw Cold Mint

Now we return to icy mint flavors. Chainsaw Cold Mint contains a fusion of peppermint and spearmint, combining the potency peppermint provides and the lighter, sweeter flavor of spearmint. It’s the best of both worlds!

Each pouch contains 20 mg of nicotine, which adds to the potent effect.

Chainsaw is a newer snus brand established in 2006, although it’s now owned by Swedish Match.

9. Al Capone Mint

Al Capone stands out from other products on the list because it’s one of the few snus products on the market that comes in a mini portion.

But Al Capone Mint has more to offer than just its size. It has a minty flavor and dry contents, making it a great choice for anyone looking for a product they can consume conveniently with minimal drip.

With 8 mg of nicotine per portion, it provides a lower strength than many other options on this list.

10. G.3 WINK Super Slim Strong White

G.3. is the third generation of the General brand (hence the name), showing that the company is willing to adapt to modern consumers.

G.3 WINK Super Slim Strong White has a base flavor that’s a mix of peppermint and tobacco, but there are spicy hints, along with notes of herbs and vanilla. This provides a complex taste profile with plenty to explore. Meanwhile, there’s a nicotine strength of 9.9 per portion, providing a moderate strength.

Note that the product was previously known as Super Slim Blue Mint but has undergone a makeover.